Branding is your organization’s name, logo, color palette, voice, and imagery. It’s also more. It’s that intangible feeling your customers have when they interact with your brand.
Branding is the process of researching, developing, and applying an individual feature or set of features to your association so that consumers can begin to associate your brand with your products or services. Branding is an iterative process and requires getting in touch with the heart of your customers and your business. It’s important for a variety of reasons.